Who is Johnny X?

[Reggie]

Ok folks, things are becoming interesting. Sony Ericsson just sent out an email about the XPERIA X1 live webcast on September 1, at 1pm (GMT+1) over at http://sonyericsson.com/premiere. They have also announced Johnny X which what seems to be a mystery thriller featuring the XPERIA X1. Check out the preview!

Read the full article.

[Pinguino1]

SPOOKY !
Something is going to happen real soon.

http://www.whoisjohnny-x.com/?en-gb#/johnnyX/trailer/

Don't miss it. register for the Webcast

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[sleazeball]

I like this. Partly because SE appears to be putting much more effort into the X1's marketing than I expected.

And partly because I grew up in Bangkok, and I enjoy the movie "Memento" -- These two appear to be the key element in the ad campaign. Even if ads can't all afford to be completely original, Memento is a very good starting point. Looks more interesting than a few of the fall's new TV shows.

[larryr]

Kind of reminds me of the 'This Is Living' campaign for the Playstation 3. Really pretty, but I can't say that I had an overwhelming urge to buy one afterward. I guess that's what you get when you give an ad agency lots of money and no direction.

[bloob]

I just watched the first episode of Johnny X and it is pretty good and intriguing!

And the new in-depth demos of the X1 are also pretty well done!